1/27/2024 0 Comments TransformmovieHe was the former president of Microsoft China, and between 20 served as a senior executive for News Corporation, 21st Century Fox, Star China Media, Bona Film Group and Phoenix Satellite TV. Posters for four films showing on the Smart Cinema app: "Four Springs," "Three Changes, Mountain Changes," "Eagle-bone Flute and Saussurea Involucrata" and "The Finger and The Moon Making A Play." ĭr. These challenges have made him more passionate about the development of his Smart Cinema enterprise. So we have to increase ticket prices to support box office revenue, and this year's Spring Festival season was very typical." Worldwide, the attendance rate in cinemas is declining year by year. "The average attendance rate of Chinese cinemas last year was about 12 percent, a decline from 17 percent years ago, which means nearly 90 percent of seats in Chinese theaters are empty." He went on to say, "But this is not only in China. He explained that consumers today tend to prefer the flexibility of watching movies at home, rather than going at a fixed time to a fixed venue. Only 36 percent of the finished films had the opportunity to go to cinema chains, and 65 percent of them never saw the light - didn't reach a single viewer or sell a single ticket," he continued. ![]() As Gao pointed out, "Nearly 80 percent of Chinese people don't go to cinemas."Īs for the third problem, "Last year more than 3,000 film projects were registered and 1,080 films made. The emergence of Smart Cinema is intended to solve three major challenges for Chinese film industry, which include limited theater coverage and declining audience visits to movie theaters. But a mobile cinema venture could solve these problems, Smart Cinema CEO Jack Gao told in a March 13 interview.Īccording to the executive, the Chinese film industry is booming but the huge market potential is yet to be realized, whether for domestic or foreign markets. Most Chinese people don't go to the cinema, and at the same time, many Chinese movies never see the big screen.
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